Impact-Integrated Campaigns
Selected campaigns may include a separately tracked development component.
Where appropriate, Andrew & Andrew structures campaigns to include separately tracked funding for athlete development and community benefit.
What impact integration includes
Education
Career preparation
Business development
Housing stability
Mentorship
Community programming
Equipment
Professional resources
How it works
When an impact component is appropriate, campaign compensation and separately tracked development funding are defined independently. The structure, intended use, documentation, and reporting expectations are established before activation so the campaign can be evaluated accurately.
Important disclosures
Athlete compensation is separate from development funding.
Development funds are separate from agency revenue.
Personal stories require informed consent.
Sensitive experiences will not be exploited.
Impact claims must be documented.
Not every campaign includes an impact component.