Assess
Evaluate the athlete's goals, athletic position, market, audience, existing opportunities, risks, and development needs.
The Complete Edge Method
A five-step process for building and protecting athlete value.
The Complete Edge Method is Andrew & Andrew's structured approach to athlete representation. Each step is designed to protect the athlete's interests and build long-term commercial value.
Position
Develop the athlete's commercial identity, partnership categories, story, media readiness, audience strategy, and market presentation.
Negotiate
Evaluate and negotiate compensation, deliverables, usage rights, exclusivity, payment terms, termination, and renewal provisions.
Manage
Track contracts, deadlines, approvals, appearances, payments, compliance requirements, relationships, and renewals.
Build
Develop long-term commercial value, professional skills, career opportunities, relationships, and post-athletic direction.